An old Arabian saying goes as: “Need is the mother of inventions”.
We noticed that here in Finland there is a clear growing need for stylish men’s clothing, that isn’t just basic black, grey and dark blue. The demand just got stronger through social media and globalization, because men got on top of their style, fashion sense and obtained a more personalized type of style.
A Finnish saying goes as: “Hard work beats luck”. So we decided to dive straight into men’s fashion in Finland and renew it. We genuinely want to be creating a new dressing culture for men in Finland! Our vision is to be one of Finland’s most well-known men’s clothing brands in stylish everyday clothing and especially formal clothing.
STYLE REVOLUTION AS OUR MISSION
We want to reinforce and invent men’s dressing culture in Finland. So that everyone can be stylish in their own unique way.
We are all our own self and so is our style. Everyone has their own desires about colors, style, comforts, and details and so on. The whole beautiful nation’s men’s cannot be condemned to a few basic colors for centuries. We want to introduce new color combinations that reinforce an individuals or even the whole nation’s dressing culture and style sense.